Ambition to become market leading
Sectra has customers in more than 60 countries worldwide. Sales are conducted in 19 countries through own offices across Europe, North America and Oceania as well as some 40 partners in various regions.
We believe that it is better to be big in a few countries than to be small in many. Our ambition is to be the largest or second largest supplier in the countries where sales are conducted through the company’s own offices. Accordingly, the Group’s long-term strategy is to continue to grow and become the leader in the segments and regions where the company conducts its own sales, supplemented with controlled growth initiatives in a small number of carefully selected markets carried out by the Group itself and through partners.