How Sectra creates value for customers and society

Customer value is the top priority

Customers and customer satisfaction are always assigned top priority to enable long-term growth. Close relationships with demanding customers ensure that Sectra’s solutions meet market demands for quality, functionality and usability.

Prioritized activities:

• Hiring and retaining the right personnel.
• Leading through a customer-oriented corporate culture.
• Measuring and following up customer satisfaction.
• Involving customers in product and business development.
• Building each employee’s understanding of our customers.

A motivating corporate culture

A corporate culture that motivates and inspires the company’s employees to solve customer problems and constantly drive improvement. All so we can meet—and in many cases exceed—customer expectations.

Prioritized activities:

• Hire for attitude and ability. Train for skill.
• Guide decisions and conduct using a strong corporate culture.
• Create an environment where everyone, especially those working most closely with our customers, has the possibility of affecting the company’s decisions and driving change.
• Create conditions for employees to continuously develop.

Constant innovation

Close cooperation with customers, universities and industrial partners in order to identify needs and ideas, combined with a corporate culture where management encourages the employees to test out new ideas and projects.

Prioritized activities:

• Constantly seeking improvement and innovation in our value creation, guided by our corporate culture.
• Conducting research projects in close cooperation with customers, research centers and other parties.
• Pursuing agile development processes in close cooperation with customers.
• Conducting focused projects in a number of future areas such as quantum computing, AI and precision medicine.

Geographic expansion

International expansion mainly in areas and regions where Sectra holds an established position. This expansion will primarily be achieved through organic growth, in certain cases supplemented by acquisitions that strengthen the Group’s organic growthin existing markets.

Prioritized activities:

• Continue to grow and become the leader in the segments and regions where the company conducts its own sales. Special efforts are ongoing in the US, where Sectra has the highest levels of customer satisfaction as well as significant growth potential.
• Implement controlled growth initiatives, carried out by the Group itself and through partners, in a small number of carefully selected markets. France and Canada are the latest countries in which Sectra has established subsidiaries. In both countries, we have gained important reference customers, which will be of great value for our future development in these markets.
• Establish operations in additional countries, and sign agreements with new distribution partners in selected segments and markets.

Sectra’s vision is to contribute to healthier and safer societies. Achieving this requires satisfied customers and employees as well as long-term, responsible action as a company on behalf of all stakeholders. That is why we focus our efforts in these sustainability areas.

Strategies and prioritized activities:

• Customer value and innovation, see above.
• Corporate culture and satisfied employees, see above.
• Taking responsibility for the environment and climate, following fair business principles, counteracting corruption and respecting human rights.