How Sectra creates value for customers and society

Customer value is the top priority

Customers and customer satisfaction are always assigned top priority to enable long-term growth. Close relationships with demanding customers ensure that Sectra’s solutions meet market demands for quality, functionality and usability.

Priority activities:

• Hiring and retaining the right personnel.
• Leading through a customer-oriented corporate culture.
• Measuring and following up customer satisfaction.
• Involving customers in product and business development.
• Building each employee’s understanding of our customers.

A motivating corporate culture

A corporate culture that motivates and inspires our employees to solve customer problems and constantly drive improvement. All so we can meet—and in many cases exceed—customer expectations.

Priority activities:

• Hire for attitude and ability. Train for skill.
• Guiding decisions and conduct using a strong corporate culture.
• Creating an environment where everyone, especially those working most closely with our customers, has the possibility of affecting the company’s decisions and driving change.
• Creating conditions for employees to continuously develop.

Constant innovation

Close cooperation with customers, universities and industrial partners in order to identify needs and ideas, combined with a corporate culture where management encourages the employees to test out new ideas and projects.

Priority activities:

• Constantly seeking improvement and innovation in our value creation, guided by our corporate culture.
• Pursuing agile development processes in close cooperation with customers.
• Conducting projects in a number of future areas such as data security, AI and precision medicine, in partnership with customers, research centers and other parties.
• Continuing to grow and becoming the leader in the segments and regions where the company conducts its own sales.

Geographic expansion

Expansion mainly takes place in areas and regions where Sectra holds an established position. Expansion is primarily to be achieved through organic growth, in certain cases supplemented by acquisitions that strengthen the Group’s organic growth.

Priority activities:

• Continuing to to grow and become the leader in the segments and regions where the company conducts its own sales.
• Implementing controlled growth initiatives, carried out by the Group itself and through partners, in a small number of carefully selected markets.
• Establishing operations in additional countries, and signing agreements with new distribution partners in selected segments and markets.

Focus on sustainability

Achieving our vision requires satisfied customers and employees as well as long-term, responsible commitment as a company to all stakeholders. That is why we focus our efforts on these sustainability areas supported by strategies and prioritized activities:

• Satisfied customers: Delivering customer value and fostering innovation.
• Satisfied employees: Building a corporate culture and ensuring employee satisfaction.
• Responsible conduct: Taking responsibility for the environment and climate, following fair business principles, counteracting corruption and respecting human rights.