How Sectra creates value for customers and society

Customer value is the top priority

Customers and customer satisfaction are always assigned top priority to enable long-term growth. Close relationships with demanding customers ensure that Sectra’s solutions meet market demands for quality, functionality and usability.

Priority activities:

• Hiring and retaining the right personnel.
• Leading through a customer-oriented corporate culture.
• Measuring and following up customer satisfaction.
• Involving customers in product and business development.
• Building each employee’s understanding of our customers.

A corporate culture that drives costumer value

A corporate culture that motivates and inspires our employees to solve customer problems and constantly drive improvement. All so we can meet—and in many cases exceed—customer expectations.

Priority activities:

• Hire for attitude and ability. Train for skill.
• Guiding decisions and conduct using a strong corporate culture.
• Creating an environment where everyone, especially those working most closely with our customers, has the possibility of affecting the company’s decisions and driving change.
• Creating conditions for employees to continuously develop.

Continuous innovation and new business

Close collaboration with customers, research institutions and industrial partners in order to identify needs and ideas, combined with a corporate culture where management encourages the employees to test out new ideas and projects.

New business and growth, mainly in areas and regions where we have an established position and through partners in other parts of the world. Primarily organic expansion, in certain cases supplemented by acquisitions that strengthens our organic growth.

Priority activities:

• Constantly seeking improvement and innovation in our value creation, guided by our corporate culture.
• Pursuing agile development processes in close cooperation with customers.
• Conducting projects in a number of future areas such as data security, AI and precision medicine, in partnership with customers, research centers and other parties.
• Continuing to grow and becoming the leader in the segments and regions where the company conducts its own sales.

Financial performance and long-term returns

Sectra’s business model creates stable and predictable revenue streams through a high proportion of recurring revenue combined with stable, long-term customer relationships. Long-term returns allow us to deliver stronger customer value and enable the corporate culture that builds commitment as well as investing in innovation and new business.

Priority activities:

• Maintain a strong financial position that provides stability for customers, employees and stakeholders, and enables investments in products, services and areas that create additional value.
• Extensive transformation, shifting from traditional license sales to a business model based on service sales and delivery via the cloud.
• Business transactions in which Sectra can provide the most value instead of devoting resources to areas where the potential value is lower.
• Reinvest profit in areas that have the potential to increase customer value and can thereby contribute to stable and long-term returns for our shareholders.